Adopting Agile Strategies for Business Resilience in a Dynamic Marketplace
Keywords:
Agile Strategies, Business Resilience, Dynamic Marketplace, Innovation Management, Organizational AdaptationAbstract
In the face of unprecedented global changes, businesses are increasingly turning to agile strategies to ensure resilience and sustainability. This research examines the adoption of agile frameworks across diverse industries, emphasizing their role in enhancing adaptability to dynamic market conditions. By analyzing key case studies and synthesizing existing literature, this study identifies critical factors contributing to the successful implementation of agile methodologies, including leadership commitment, workforce engagement, and technological integration. Furthermore, it highlights challenges such as resistance to change and resource constraints, proposing actionable solutions to mitigate these barriers. The findings underscore that agile strategies not only bolster organizational resilience but also foster a culture of continuous innovation, driving competitive advantage in uncertain environments. This research provides actionable insights for managers, policymakers, and researchers seeking to navigate the complexities of today’s volatile business landscape.
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Copyright (c) 2021 Asian Journal of Business Management Sciences (AJBMS)

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